Capturing data on the fly was never so easy.
Purple's portal provides customers with unique and cutting edge marketing tools, allowing them to capture meaningful engagements based on demographic and behavioral data of visitors to their event, restaurant or store space.
Purple’s dotdigital Engagement Cloud integration is designed to make it as easy as possible for you to capture data and drive meaningful marketing communications with visitors beyond the first touch point.
- Acquire – benefit from a constant flow of new contacts, ensuring you never miss an opportunity to connect with your visitors and customers.
- Connect – stay connected with visitors during and after they visit your venue.
- Automate – save time by automating the data flow from one marketing system to another.
- Engage – drive spend and encourage customers to come back again and again with multi-channel marketing campaigns.
How does it work?
After installing the integration and when visitors authenticate onto your WiFi network, their name and contact details will automatically be synced and instantly sent to the address book of your choice within Engagement Cloud.
By integrating with Engagement Cloud, marketing teams no longer have to manually extract and transfer data across different platforms, saving time and improving marketing efficiency.
Getting set up is simple. Head to your Purple Portal, select Management > Connectors, from the left navigation panel. Then select Engagement Cloud. Next, you'll need to head over to your Engagement Cloud account to gather some information. In settings, select Access. Here you will be able to retrieve the dotdigital API required to set up the integration. Head back over to the Portal and enter the API. Lastly, verify that your details are correct, click Save, and you're good to go!
Find out more about Purple on their website.