Capturing data on the fly was never so easy.
Purple's portal provides customers with unique and cutting edge marketing tools, allowing them to capture meaningful engagements based on demographic and behavioral data of visitors to their event, restaurant or store space.
Purple’s dotdigital Engagement Cloud integration is designed to make it as easy as possible for you to engage with those visitors and capture data in order to drive meaningful marketing communications.
● Connect – stay connected with visitors during and after they visit your venue to drive spend and encourage them to come back
● Acquire - benefit from a constant flow of new contacts, ensuring you never miss an opportunity to connect with your visitors and customers
How does it work?
After installing the integration and when visitors authenticate onto your WiFi network, their name and contact details will automatically be synced and instantly sent to the address book of your choice within Engagement Cloud.
By integrating with Engagement Cloud, marketing teams no longer have to manually extract and transfer data across different platforms, saving time and improving marketing efficiency.
Getting set up is simple. Head to your Purple Portal, select Management > Connectors, from the left navigation panel. Then select Engagement Cloud. Next, you'll need to head over to your Engagement Cloud account to gather some information. In settings, select Access. Here you will be able to retrieve the information required to set up the integration. Head back over to the Portal and enter the applicable information. Lastly, verify that your details are correct, click Save, and you're good to go!