Power Automate

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About Power Automate

Build out workflows with ease for an elevated B2C, B2B, or hybrid marketing experience.

With Engagement Cloud Custom Connector for the Microsoft Power Platform, you can create Power Automate flows, Power Apps, and Azure Logic Apps, along with hundreds of Microsoft connectors.

Build out Power Automate flows with ease for an elevated B2C, B2B, or hybrid marketing experience. Create contacts or address books, enroll contacts into programs, and send emails and SMS, all off the back of the triggers of the huge library of Power Automate apps which is growing every day.


The following actions can be found in the Engagement Cloud Connector:

  • Creates a new address book in your account.
  • Create a new contact in an address book.
  • Sends an email campaign to a contact.
  • Enrol a contact into an active program
  • Send a transactional email by using a triggered campaign.
  • Send an SMS message to a contact.


The Engagement Cloud for Power Automate connector also works with other third-party connectors. Some examples are:

  • GoToWebinar
  • Salesforce
  • Slack
  • Zendesk

You can see the full list of Power Automate connectors here.


Find out more about how to use the Custom Connector in the dotdigital Help Center.

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