Personalized search recommendations in email (for Magento powered retailers)
With Klevu site search added to your store, your shoppers can search specifically for the product or category they’re looking for, bridging the gap between online and offline shopping; where customers can ask a member of staff very specific questions. An example of this could be the specific item they’re looking for, the sizes, colour or materials available or the cost of the item.
If a merchant is using both dotdigital Engagement Cloud (for email marketing) and Klevu (for site search), they’re able to integrate product suggestions, based on what users have searched, directly into their marketing emails.
How does it work?
- You create a dynamic product block in the Klevu Merchant Centre and use this when creating campaigns in your dotdigital account
- Klevu passes a known user’s search behaviour back to dotdigital
- Klevu considers the last 120 days of activity from these users sending the personalized suggestions
- dotdigital users are able to insert a Klevu product widget, containing a maximum of 6 product suggestions
- Merchants are given flexibility around the products listed in the block
- Available for: Magento retailers
For more information see www.klevu.com