BlueVenn provide marketers with tools for powerful analytics, integrated campaign management, modelling, reporting and email communications through the BlueVenn Marketing Platform.
Combined with years of experience building Single Customer View databases for some of the largest B2C organisations in the world, the BlueVenn products and solutions are at the forefront of a marketing big data revolution, redefining how marketers work and interact with their customers.
Why should I combine a Customer Data Platform with my email marketing?
Boost your email marketing results and create more personalised campaigns by combining BlueVenn and dotdigital for a complete omnichannel marketing automation solution.
The BlueVenn dotdigital Engagement Cloud connector utilises BlueVenn’s advanced customer analysis and customer journey capabilities, as well as blending your offline, online and email data from disparate data sources into a Single Customer View. This lets you drive more targeted segments and campaigns through Engagement Cloud.
What can I do with the connector?
- Unify customer data from CRM, ERP, web, email, social, SMS and more into a central, robust database for a Single Customer View
- Use powerful analysis and modelling capabilities to create selections, define customer groups and perform profiling of large volumes of data
- Link Engagement Cloud campaign response data (clicks, opens & interactions) with other channel information in BlueVenn for multichannel analytics
- Analyse your Engagement Cloud campaigns inside BlueVenn, to create the full journey of each customer, aggregating campaign results to look for patterns in ROI and campaign effectiveness
- Use multichannel campaign capabilities and real-time web integration to deliver effective customer journeys, basket abandonment recovery campaigns and more
How it works:
The BlueVenn Customer Data Platform blends online and offline data to create your Single Customer View. From this foundation of unified, cleansed, enhanced customer data, marketers can dramatically improves results with integrated analytics, segmentation and omnichannel customer journey management tools.
Key benefits of BlueVenn
- Unify all online and offline customer data sources, providing you with a trustworthy Single Customer View
- Plan and execute complex, omnichannel customer experiences with customer journey management tools
- Use RFV templates, predictive modelling and segmentation tools for 1-to-1 customer engagement
- Real-time personalisation integration, to engage with known and unknown customers at appropriate touchpoints with perfectly targeted content